📁 My role in this project

O2O Brand Transition for H.Y Design Elevating an online women's workwear brand as it expands into physical retail.
The Design Challenge Infusing the "Girls in the City" spirit into a cohesive graphic system.
The Visual Approach Utilizing rounded geometric shapes and layered vertical stripes.

🔑 Key Contributor

Brand Designer Phan Hoang Le
Creative Director Duy Anh Quach Type Designer Quang Nhat Ngo
H.Y Design
H.Y Design
H.Y Design
H.Y Design
H.Y Design
H.Y Design
H.Y Design
H.Y Design
2026 © Phan Hoang Le🔎 Explore all work